Wednesday, October 24, 2012

MOUNT KENYA UNIVERSITY KIGALI CAMPUS RADIO STATION

By G.Gerard
As Kigali is growing, even media is not left behind and Mount Kenya can never be left behind on the same road of Rwanda's Development growth!
Mount Kenya administration the School of  journalism came up with a great idea of starting a
BRAND NEW RADIO STATION
MKU-On Air















with Sixty Kilometers (60 Km) Radius broadcast to help up students own their destiny and be more practical than theoretical.Within the next month the radio will be broadcasting new interesting and constructive programs.
WHAT WILL BE THE BENEFITS OF THIS RADIO STATION
 
Through media skills training and access to the airwaves, a radio facilitates a number of capacity building activities. The exchange of information, networking of groups, the provision of skills and training and these undoubtedly are key elements of developing a community. Again,
a radio facility for a community facilitates the promotion of awareness of community groups and facilities in the area as well as providing the avenue for the empowerment of these groups to use radio to promote themselves and to speak directly to the community. For its proximate location to its clients a Community Radio serves a local community of its interest.
It is accessible to the community in terms of ownership, decision making and program output. In majority of cases, programming is produced by the community, with focus on local concerns and issues. Unlike in the case of the mainstream media, rather than merely talking about the community, the people themselves make the programs. This strengthens local culture with the recognition that this is their station; it becomes a forum for a wide diversity of local opinions and views. Sterling el at (2007) provided evidence that female community radio listeners are given a voice with which to respond to programming and to create programming content. The authors estimated the cost of excluding women from ICT for development and explored how community radio represents an opportunity for inclusion. By employing the principles of Participatory Action Research (PAR), the authors found that women will be more likely to benefit from technology-mediated opportunities for development if they themselves produce information that contributes to their advancement, rather than simply consuming information provided by others (Sterling et al 2007).

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